Most people never chose the life they’re living.
They inherited it, and then spent years defending it. Choice Psychology is a book about the decisions you make without noticing you’re making them, where they came from, and how to make the next one on purpose.
Paperback · Hardback · Kindle · 460 pages
01 What it is
You’re running a set of rules you didn’t write.
Then something stops working, and it arrives from outside looking like bad luck.
Some of those rules came from your parents. A few came from school. The rest arrived in a bad year you’ve never gone back and reviewed. They worked well enough to get you this far, which is exactly why nobody ever checks them.
So you have the same argument every few months, you stay in the job you said you’d leave two years ago, and Sunday evening feels the way it always has. All of it looks like your circumstances. Most of it is a choice you’ve made so often that it stopped feeling like one.
Choice Psychology shows you the code you’re running and how to write something better in its place. You’ll find yourself somewhere in the five lies, and you’ll work out which of the three levels your decisions are actually getting made on. Then you catch yourself obeying, and you decide instead.
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Inside · 01
The five lies
The five stories that keep people in the feeling of having no choice, and why each one is comfortable enough to keep believing.
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Inside · 02
The three levels
Every choice gets made on one of three levels. Knowing which one you’re on explains why some decisions never stick.
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Inside · 03
The rewrite
What to actually do once you can see the rule: how to trace where it came from, test it, and put something of your own in its place.
02 Who it’s for
Anyone stuck with a life they don’t remember choosing.
If you have ever said that’s just how I am and meant it as a statement of fact, the book is talking to you. Most people who read it are somewhere in the middle of a decent life they never quite chose.
And if somebody has already used one of these ideas on you in a conversation, and you want the full version with the mechanics attached, this is where it lives.
The next choice is the only one you can do anything about.
Out now in paperback, hardback and on Kindle. One link, and it sends you to your own Amazon store wherever you’re reading this.
Readers come back to it. Some of them years later, unprompted, to say it still holds up.
460 pages · First published May 2025
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